Limited Spots. Unlimited Attention.

I don't take on hundreds of clients. I never will.

She Builds Premium Coaching is intentionally capped — because the kind of coaching I believe in can't be copy-pasted. Every program I write is built from scratch, around your body, your history, your goals, and your life. Not a template. Not a one-size-fits-all plan with your name dropped in at the top.

This is coaching that actually pays attention.

Who This Is For?

You don't need to be advanced. You don't need to have a specific goal. But you do need to be ready to train with purpose.

premium coaching is for you if :

  • You've followed generic plans and hit a wall

  • You're returning to training after pregnancy or injury and need someone who actually understands that

  • You want to feel strong, sexy and confident — without comparing yourself to anyone else.

  • You want to build real strength — barbells, bodyweight, or both — and you want to do it without breaking yourself

  • You're chasing something specific: a first pull-up, a squat PB, a competition, or just feeling capable again

  • You're tired of guessing and want a coach who'll tell you exactly what to do and why.

  • with ilena i hit the jackpot. she is amazing, tough, inspiring, smart and warm hearted.

    — Zoe C.

  • Ilena helped me discover my love for training and most importantly, helped me see what i'm capable of. she is the perfect mix of knowledge, empathy and encourgement.

    — Amiee T.

  • As a mum herself, she understands the challenges of posnatal life and always helps me work around without judgement. i've lost 20kg, become stronger and more confident. couldn't recommend her more highly.

    — Jade I.

  • Her coaching style firm but fun - she knows when to push, challenge and support me. From personalised program, feedbacks, guiding me through my first powerlifting competition, she has gone above and beyond.

    — Jasmine R.